Gingco.Net Werbeagentur

Gingco.Net created an attention-grabbing trade fair campaign for ECKART GmbH & Co. KG, the world's leading manufacturer of metallic effect pigments and metallic printing inks. The Gingco network took a "no holds barred" approach to the successful trade fair appearance running under the motto "Excellence in Metallic Inks": the Gingco advertising agency created the design for the attention-grabbing shiny silver trade fair stand (trade fair construction: Klisch + Partner) on the basis of conceptional and strategic groundwork, and designed extensive info material and brochures. Gingco Direct Marketing created and dispatched invitations in seven languages in the run-up to the trade fair. Gingco New Media reworked ECKART's bilingual website (programming: Moldaschl). The entire press and PR work for the trade fair was carried out by Gingco Corporate Communication in two languages. The trade fair appearance was a huge success for ECKART. Fred Schulz, Marketing Director of Graphic Arts says: "We were able to establish contact with over 1,000 qualified business people at the trade fair. This was much more than we had expected." drupa is held every four years and is the world's biggest specialist trade fair for printing and paper. From 6-19 May, approximately 395,000 industry visitors from 122 countries attended the Düsseldorf trade fair - with over half coming from abroad, particularly from Asia. ECKART is a leading global manufacturer of metallic effect pigments and metallic printing inks. Based in Fürth, Germany, and with approximately 1,500 employees to date worldwide, the company develops, produces and sells metallic pigments in powder, paste and pellet form, as well as metallic concentrates, dispersions and printing inks. ECKART products are used in the graphic arts industry, the coatings and paints industry, the plastics and foam mortar industry and in cosmetics. ECKART is currently represented in over 70 countries.