Fundamentally Children

Fundamentally Children is the UK's leading source of expert, independent advice on play and child development, offering a range of services to support children's industries. Founded by child psychologist, Dr Amanda Gummer, Fundamentally Children is the home of the Good Toy Guide and Good App Guide. Fundamentally Children's family-friendly team of professionals are proud of their deep understanding of children and passionate about the importance of play in healthy childhoods. They go above and beyond to champion great children's products using a wide range of skills to make a difference. Whether that is to shout about products in the media, design user testing to help turn good ideas into great products or share knowledge and passion with their audience.