Grains and Spices

A strong presence in the Origins also provides us with the ability to obtain first hand market intelligence in terms of the size of the crop, the arrival/ timing of the crop, and the quality of the crop, all of which helps us both in our trade and in managing our risks better. We must be able to establish a strong presence in Destination Markets: We aim to be closer to our customers by being present in the Destination Markets. This enables us to monitor demand and be more responsive to our customers' requirements. We have therefore set up regional marketing hubs in India ,Taiwan and Malaysia. The Asian market is serviced out of Singapore, our corporate head office. We must be able to develop direct end customer relationships: We aim to sell our products directly to end users, rather than through dealers or brokers. We believe that this helps us understand our customers' requirements and provides us greater demand visibility. Direct customer relationships would also enable us to provide value added services to meet specific requirements. We believe this in turn strengthens customer loyalty and enhances our margins. We must be able to identify the potential for value generation through selective supply chain integration: We will only undertake integration in an existing supply chain if we are able to increase profit margins, realise cost savings and generate incremental value from doing so. Powered by