Grassroots Outdoor Alliance

Grassroots Outdoor Alliance is an active, independent network of 66 independent retailers working together for the health and growth of specialty outdoor retail. With 133 storefronts across 36 states, Grassroots member retailers currently total approximately $325 million in annual sales. Through data collection and analysis, direct member support, specialty events and deep vendor partnerships, Grassroots Outdoor Alliance is creating both a vision and roadmap for the long-term success of independent specialty retail. Grassroots Outdoor Alliance is also recognized as a catalyst for the success of its retailers and vendor partners; an advocate for specialty independent retail; a promoter of education and community within the specialty channel; and a key influencer of the national outdoor industry.