Great Jakes

Great Jakes's technology, provides Greenberg the ability to create highly customized microsites for each attorney bio and practice area. Because the firm handles a wide variety of work for a diverse client base, it needed a platform that would allow them to offer visitors specific content that matched their needs. Additionally, the website is built with "dynamic content teasing" to keep visitors engaged on the website. The content displayed by this feature can be manually curated by the firm, or the feature can be set to "automatic mode," which uses a proprietary algorithm to suggest related content.