GTMHawthorne

i help executives build great, enduring companies by ensuring their company’s go-to-market solutions are crystal-clear, robust, and will successfully navigate diligence scrutiny in the marketplace (by customers) and in strategic transactions (by investors and partners). the problem we live in a world where abundant signs of failure caused by following conventional wisdom are in plain sight. so don’t be conventional! the solution those failure rates are caused by the absence of rigorous go-to-market strategies and performance – specifically, the lack of product-market fit, organizational fit, and business-model fit solutions. how i help my novel gtm® road map rejects conventional wisdom, delivers those three solutions, and has an 85% consulting project success rate – driving superior valuation and operating performance outcomes for clients. in a nutshell, i am a go-to-market expert who helps companies take the right products and services to market with greater speed and capital