Halla

Founded in 2016, based out of California, Halla is a taste intelligence company that enables grocers to predict the personal preferences of their shoppers, all in real time. Halla's Taste Intelligence engine uses Natural Language Processing and statistical Machine Learning to deploy real-time recommendations based on personal taste, dietary preference, etc. across grocers' digital shopping environments. The accuracy of Halla's recommendations leads to significant increases in basket size, margin, customer loyalty and shopper satisfaction.