Hansa Research

Hansa aims to bring the benefits of our Hansa|GCR (earlier known as Gartner Custom Research) buyout to Technology clients based in India. Our clients here would now have access to Hansa|GCR's specialized knowledge and experience of the technology space in the US and other markets. We now also have the advantage of being able to reach out easily to potential target groups in the US, Europe and emerging markets, given Hansa|GCR's global research network. At the same time, since the Hansa team in Bangalore would design and handle the entire survey (with specialist help from Hansa|GCR, as required) clients here would not only have better control of the research process but also very importantly, benefit by paying Indian research costs which as you may know are significantly lower than corresponding costs in the US or Europe. This team has already bid for, won, and successfully conducted a few projects for technology companies such as Wipro Technologies, Adobe India, Lenovo and others. We take pride in our depth of knowledge regarding the technology space. We have helped organizations ranging from enterprises to start-ups with our state-of-the-art deliverables. In the past year we have worked on dozens of projects addressing the following issues: In the B2B Space · Green Computing · Security Hardware and Software Solutions · Desktop and Laptop Computers · Imaging and Printing Devices · Network Infrastructure · Server Deployment and Virtualization · IT Professional Services · End User Software Applications In the B2C space · Social Networking · Gaming, Online and Console · Lifestyles and Technology Use · Personal Computing, Storage and Related Peripherals · Digital Entertainment Technology Case Study - Brand Drivers: Structural equation modeling helps a global business and technology company to understand what drives their end clients to chose them over their competitors. download