Haus Laboratories

Haus Laboratories (stylized in all caps and abbreviated as Haus Labs) is a vegan and cruelty-free cosmetics brand launched on September 17, 2019, by American singer Lady Gaga. It is the first major beauty line to launch exclusively on Amazon as a retailer partner, and released in nine countries including France, Germany, Japan, the United Kingdom, and the United States. The company&s;s mission is to "spread kindness, bravery, and creativity by providing tools for self-expression and reinvention." Haus Laboratories was originally launched in 2012 as a perfume brand, in association with Coty, Inc., an American multinational beauty company founded in 1904 and known for owning several brands. Their first fragrance, Fame, came out in that same year, while the second one, Eau de Gaga, in 2014.