Tabmo

Headquartered in Paris and with offices across Europe and in the US, TabMo&s;s proprietary platform, HAWK, enables advertisers to execute multi-channel strategies across mobile, audio, digital out-of-home (DOOH) and connected TV (CTV). Using a wealth of Device ID data to power and execute these strategies, TabMo&s;s unique proposition is perfectly placed to help retailers recover from the coronavirus lockdown and connect brands with relevant consumers whether they are looking to generate site traffic, undertake brand-building exercises or encourage users back into their stores. TabMo is able to create bespoke end-to-end strategies for each advertiser and campaign using four key components - Data, Location, Channel and Creative - ensuring that the most relevant users are reached in the most relevant locations with the most engaging formats regardless of the media they are consuming. Using these core components allows TabMo to create strategies that transcend formerly siloed media environments and create greater efficiencies in the process. TabMo is also able to attribute the effectiveness of these strategies in a number of ways including being able to track footfall uplift to stores in real-time through its new and exclusive product, In-Store Impact.