Heartland FM

Heartland FM was established in 1991 and launched as a full-time local radio service for Highland Perthshire on 14 March 1992 transmitting on 97.5 MHz FM from a studio base in Pitlochry, Perthshire to a population of 5,300 people in and around Pitlochry, Aberfeldy and Dunkeld. Heartland FM is the longest running community owned radio station in the UK. Based in the 'heart' of Scotland in Perthshire, Heartland FM now broadcasts 24 hours a day, 7 days a week to around 65,000 people across Perthshire on 97.5 & 106.6 FM and also online www.heartlandfm.co.uk Heartland FM aims to entertain, educate, inform, and encourage local participation. The service is staffed almost entirely by volunteers and is supported almost wholly by the local community. Heartland FM has been used as an inspiration and blueprint for the start-up of similar stations in other rural Scottish communities. Heartland FM broadcasts a range of programmes, news and weather, a community What's On guide, specialist guest interviews and segments of interest to the people in the Perthshire area. Heartland FM is proud of these achievements: Per annum Support 100+ social, sport and cultural group activities by broadcasting news and interviews Shop window for 150+ locally-based businesses and commercial activities Record & promote 30+ University Highland & Islands Perth student live music sessions Four live broadcasts and 100+ interviews with councillors, business and cultural influencers 12,000 hits on www.heartlandfm.co.uk plus 3,000+ active Facebook and Twitter followers Sole local broadcaster remaining on air throughout the winter power cuts; performing as a conduit for the local community and disseminating advisory information