Herschend Family Entertainment

Herschend Family Entertainment (HFE) is a privately held theme park operator in the U.S. They owns, operates or partners in 26 entertainment, tourism and hospitality properties in 10 states. HFE's original park is Branson, Missouri's Silver Dollar City theme park, which celebrated its 50th anniversary in 2010. In Branson, the company also owns and operates Showboat Branson Belle lake attraction, White Water water park and The Wilderness at Silver Dollar City campground. HFE is an operating partner with Dolly Parton in the Dollywood Company, which owns the Dollywood theme park and Dollywood's Splash Country water park, both in Pigeon Forge, Tennessee.