Asia Television

Asia Television Limited (????????) is one of the two terrestrial television broadcasters in Hong Kong. The company came into existence on 29 May 1957 as a subscription/cable television programme service provider under the trade name Rediffusion (Hong Kong) Limited ("Rediffusion"). Not only was Rediffusion the first ever television station in Hong Kong but it was also the very first Chinese television station in the world. Rediffusion was renamed to Rediffusion Television Limited ("RTV") and progressed to free-to-air wireless television broadcasting in 1973. In 1982, the station was renamed to become Asia Television Limited ("ATV"), as it is known today. ATV currently provides Hong Kong viewers with six programme service channels, namely, "ATV Home Channel 11", "ATV HD Channel 12", "TVS Channel 13", "CCTV 1 Channel 15", "ATV World Channel 16", and "SZTV Channel 17". In addition, an overseas subscription channel, "ATV Home Channel (America)", offers subscribers over North and South America television programmes in Cantonese 24 hours a day via satellite. It is estimated that ATV's programmes have an audience reach of over 100 million in Hong Kong, Macau, Guangdong and North America. In 2002, ATV was granted permission by China's State Administration for Radio, Film and Television to beam its Home and World channels to the Guangdong Pearl River Delta region. A close relationship with Guangdong TV was established to ensure a stable and constructive collaboration in programme productions, advertising, and sales ventures.