Honest Charley

For more than fifty years, Honest Charley and the distinctive trademark have been synonymous with quality styling accessories and superior customer service. Founded in 1948 by Honest Charley Card in the foothills of the Great Smokey mountains in Chattanooga, Tennessee, Honest Charley's unique combination of automotive, performance and custom accessories and world wide distribution of the notably humorous Honest Charley catalogs served to establish Honest Charley Speed Shop as one of the most recognized names in the Automotive Aftermarket. Honest Charley was one of the first advertisers featured in Hot Rod Magazine. The company was one of the first speed shops with coast to coast distrubution, and one of the first computerized automotive businesses. Honest hisself was a fixture at both Daytona and at Indy for many years. Company expansion included Honest Charley retail stores and and distribution centers throughout Tennessee, Georgia and Florida supplying jobbers and dealers throughout the southeast.