Horizon Digital Media

Horizon Digital Media is now delivering effective communication for Cardiff City Football Club (CCFC). In an increasingly overcrowded sport and leisure market where competition for customers has never been tougher, Horizon has produced high quality and cost efficient customised mailshots that emphasise how special both new and old fans are to CCFC. Each mailshot included the supporter's name, photo and preferred seating area in the ground on an image of CCFC's season ticket for 2006-07, along with an image of the back of a CCFC player in full team strip with the supporter's name on the shirt. For CCFC this means that it is able to send a clear message that it is reaching out to supporters. Horizon is enabling the club to individually tailor their promotional material, by combining a personalised form of communication that emphasises a one-to-one approach, with the ability to maximise the potential of our pioneering digital print work. In short we are allowing the club to connect faster and more precisely with it's supporters on a highly customised, one-to-one basis. By using Horizon, CCFC is able to circulate fast and direct marketing materials, reaching their fans with a highly personalised approach. This has lead to a significant jump in the number of mailshots that are being read as opposed to landing straight in the bin. The result is maximum impact on consumer behaviour with new season ticket sales increasing by over 27% in the first week of mailshots going out.