Hugo & Cat

Hugo & Cat worked with the Isklar marketing team, and packaging agency Blue Marlin, to establish the brand story to help audiences understand the difference between Isklar and other water brands. We wanted to recreate the beauty and awe of the Norwegian glacial landscape and provide the user with an amazing experience that felt as if they were flying through the Hardanger region. Patterns of dancing light refract and reflect throughout the site, causing the icy environment to appear and disappear - just like light does as it passes through the Isklar bottle. The audience can explore the brand and product as they travel through the animated journey - from the icy tops of the glacial wilderness through the pristine, natural beauty of the Hardanger landscape. We selected music by Norwegian composer Jan Garbarek to highlight the authenticity of the proposition, creating an online environment packed with magic and mystery.