Human

The turnaround and entrance into the tourism industry dates back to 1982, when the first campsite in Figline Valdarno, the Norcenni Girasole Club, was acquired. This holiday village was transformed from a camping site for tents and caravans into a modern tourist resort surrounded by over 31 acres of greenery with comfortable mobile homes; this model immediately became a winning formula which, over the years, we replicated in each of the Group's villages. Through a bold acquisition and investment strategy and an experience of over 35 years, today the Group is the leading player in Italy in the open-air tourism segment, offering various and diversified solutions, including family parks, holiday villages, campsites located in cities, hostels and hotels. In 2017, the Group decided to entirely renovate its brand and corporate identity. A strategic decision that stemmed from the need to enhance the concept of sustainable, informal and friendly accommodation, surrounded by nature and accessible to all. Hence the move to the new Human Company brand that contains all the values the Group intends to convey: men and nature united in an indissoluble alliance. The Human Company has nine holiday villages in Italy (spread in the Tuscany, Veneto and Lazio regions), and three luxury hostels in Florence, Berlin and Prague as well as the "Hotel de Charme" "Villa La Palagina" located in the hills surrounding Figline Valdarno. The Human Company is committed to offering its guests top-quality stays: innovative services, professional staff and continuous improvement, day after day, are our distinctive traits. The mission of the Group is to provide our guests - families, students, couples, young people, senior citizens - with a travel, tourism and relax experience perfectly in line with their needs and expectations (comfort, space, care, mobility, support, presence, rest, sustainability). Over the years, the Group has diversified its activities into the food service segment alongside the traditional hospitality business, participating, for example, in the development of the innovative Central Market format. This format was first launched in 2014, in the historic market of San Lorenzo in Florence, and then replicated in Rome at the Termini railway station and in the I Gigli shopping centre in Campi Bisenzio. The Central Market is a winning format to showcase the excellence of Italian food and wines, which is recognized by over seven million people each year and by the food industry in general. icon-pdf-file