IAB Poland

IAB has been present on the Polish interactive, technological and advertising market since 2000. Since 2007, it operates as the Association of Internet Industry Employers IAB Poland. Members of the Association include the largest Internet portals, advertising networks, media houses and interactive agencies. Among the principal objectives of the association is the widely understood education of the market in terms of ways of using the Internet. The objective of IAB Poland is to spread information about its advertising potential, show effective solutions, create and present quality standards, raise the clients' awareness of what they should expect from the medium and from the Internet services market, and what they should expect from agencies providing such services. The association's activities are aimed at setting up a forum to present the newest global publications relating to effective use of the Internet.