iAgency

iAgency is the interactive agency who dealt from the first day with creating and promoting this brand, starting with the web design, copywriting and SEO optimization and finishing with Social Media promotion and building brand awareness in the biggest online publications. We wanted to create an attractive and "responsive" website, which is easy to use by both desktop and mobile devices. Moreover, we have created a promotion strategy to bring this online shop closer to gadget consumers, through search engines. In just 6 months, this online shop has managed to occupy a top position in Google, on the keyword "gadgets". From then until now, iAgency continued to achieve success after success for Gadgetworld, culminating in November, this year, when we realized the Black Friday campaign. Because Romania recently passed through a period of national mourning, due to Colectiv's tragedy, after which dozens of people died and hundreds of them were seriously injured and because we were sick of black, we decided that our communication strategy will have an optimistic concept and we decided to rename the annual famous discount event from Black Friday to Sun Friday. Because the sun was the only one who can restore hope and light to all people affected by this event. We wanted to do things differently and we have decided that a percent of the Sun Friday sales will go to the families of Colectiv's victims. In addition, we encouraged other companies to follow our example and donate money for a noble cause. Maybe not starting with this year, but from the future, so Black Friday becomes an event from whom everybody wins, not only the shops and discount hunters. We were not satisfied only with changing the campaign's name or with the decision to donate, but we also modified the layout of the website and we enriched the background with lots of sympathetic and optimistic sun. Because of the different way we realized the concept of the Black Friday campaign and the way we have chosen to communicate this thing, our message has been received by the most important online publications in Romania and transmitted to the public.