IdeaRocket

IdeaRocket: To be the quality leader in the creation of animated videos for business purposes. We will create videos that communicate our clients' messages with wit, interest, and elegance, enriching the cultural air we breathe. This mission statement was created by our founder Will Gadea, and there are three things that I've always admired about it: In an industry where there can often be a bottom-line pressure to prioritize quantity, quality leadership is the very first thing mentioned. Although the statement is rather specific about what IdeaRocket does-create animated videos for business purposes-there is built-in room for growth and expansion as those business purposes and other corporate needs evolve. The phrasing feels personal. By using words like "wit" and "elegance," readers may immediately get a sense of what makes IdeaRocket different. Same too for the final phrase: "enriching the cultural air we breathe." In addition to a mission statement, IdeaRocket (like some of the companies below) is also guided by a list of core ideas/principals. These key concepts-our "Principal Principles"-are listed at the very end so they may be contrasted with those on our list.