IEC Partners

The IEC provides the critical components of strategic consulting, market research and sales along with the management of the external services used to fulfill the tactical components. IEC manages all direct client-customer interaction during the program as a way to ensure that proper communication is achieved. The US market has enormous potential but there is also more competition. A critical component of a successful US launch is to first determine whether the client's value statement is in fact compelling to US customers. Initial strategic goals include the development of an adequate understanding of the US market, the competitive environment, targeted clients, potential channel partners and the potential value systems that apply so as to assess the likelihood for success.