IMIN

Increasing pressure for public and private organisations to embrace technology to find powerful, cost-efficient means to combat physical inactivity, combined with the success of OpenActive, means the digital landscape of relevant digital products is large and confusing. We created active//choice to make the landscape more transparent, and offer resources to navigate through it easily. Before, it was too hard to understand the technology landscape for increasing levels of physical activity. We're changing that. We provide a platform THAT'S catalysing a change in consumer experience. At imin, we connect multiple activity providers to multiple consumer platforms: we make it easy for any organisation to incorporate real time activity search, booking and payment into their website or app. Activity providers can connect to new audiences to generate the best returns from marketing spend. Organisations can build new engaging products without needing multiple tricky integrations. Before, there was no simple way for consumers to search and book physical activities from anywhere on the web. Now there is.