Innovative Marketing Resources

IMR believes position, positioning and buyer persona drives marketing strategy and that strategy drives tactics. Every client engagement is based on a unique Content Marketer's Blueprint strategy, blending content marketing, web and graphic design, demand generation and HubSpot inbound marketing principles into customer success. In business since 1994, IMR is more than a marketing agency. IMR is part of a family of business-process service companies that include direct marketing, digital print and bindery, warehousing & logistics, eCommerce fulfillment, inbound marketing, database marketing and marketing analytics. Doing business with IMR creates the opportunity for long-term relationships where all the services necessary to brand, build and grow a business can be sourced and managed through one relationship. IMR specializes in marketing for higher education, financial services and business-to-business eCommerce. However, our clients range from small to enterprise-sized businesses across many industries and continents. What sets IMR apart is our process-driven marketing strategy methodology, commitment to in-house content creation, and our own marketing analytics and integration technology. Every client enjoys working with a dedicated team of inbound marketing-certified professionals, led by strategists who've run businesses in computer hardware, enterprise software, employee benefits, financial services, professional sports,printing and consumer services worth more than a billion dollars.