Inventa

Inventa created an integrated, three-phase rollout of the one and only Olympic Torch Relay. Our convoy traveled over 45,000 kilometers, visited 1037 communities, enjoyed 189 city celebrations and shared 1.2 million 'Perfect Serve' samples of Coca Cola. The program in its entirety touched over 13 million Canadians, making it the most grandiose experiential event in Canadian history.