IPA

Since 2012, the IPA have been promoting the standards and best-practice of the UK advertising industry around the globe, collaborating with industry bodies to deliver their world-leading training programmes to advertising agencies. IPA qualifications are now available in more than 80 countries worldwide, with over 20,000 learners worldwide having passed at least one. This week's 4As Accelerate summit focused on the need for agencies to recruit and retain talent while investing in creativity; something that IPA member agencies already reap the benefits of through its professional development programmes.