Islamic Tourism Centre

Islamic Tourism Centre (ITC) was officially launched on 16 March 2009 at the Al-Azim State Mosque's Auditorium in Melaka. The Centre was established to assist the Ministry of Tourism, Arts & Culture (MOTAC) Malaysia in undertaking strategic tourism research and market intelligence as well as providing training and capacity-building services in relation to Islamic tourism. Aside from complementing and supplementing the functions of MOTAC and Tourism Malaysia, ITC also serves as an advisory body particularly in matters pertaining to Islamic tourism. Over the years, the Centre has increasingly become a point of reference among stakeholders and industry players and seen as an industry expert for Islamic tourism. The Centre is committed in serving the government of Malaysia and stakeholders by providing an objective and impartial understanding of tourism issues at national, regional and international levels and to use tourism as a means to promote goodwill among mankind.