IW Group

One of the most award-winning multicultural agencies of all-time, IW Group was originally founded in 1990 to help US companies engage the emerging Asian American market. With a mission to create extraordinary brand experiences through culture and innovation, their clients include such major brands as McDonald's, Lexus, Warner Brothers, and Disney. The firm's culture-first, digital-led and youth-driven approach has enabled the agency to expand into new industry categories and audience segments in recent years. Headquartered in Los Angeles, IW Group has additional offices in New York, San Francisco and the metaverse.