The Parent

The Parent Company (Nasdaq: KIDS) is a leading commerce, content and new media company for growing families. The Parent Company provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company's toy business offers thousands of toys and children's products through its eToys (http://www.etoys.com) website, catalogs and strategic retail partnerships; and personalized dolls and accessories on its My Twinn (http://www.mytwinn.com) brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the BabyUniverse (http://www.babyuniverse.com) and DreamtimeBaby (http://www.dreamtimebaby.com) web sites. The company's luxury brands, PoshTots (http://www.poshtots.com) and PoshLiving (http://www.poshliving.com), reach the country's most affluent consumers with luxury baby apparel and furnishings. With its content sites, BabyTV (http://www.babytv.com), PoshCravings (http://www.poshcravings.com) and ePregnancy (http://www.epregnancy.com), The Parent Company has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The Parent Company is a market-leading digital content and eCommerce company focused on parents. Available Topic Expert(s): For information on the listed expert(s), click appropriate link.