Jmac PR

Do you know about the Marketing Funnel? PR is the first stage of the marketing funnel, describing your customers journey with you. PR creates awareness and brings your customers into that funnel. As your customers move through that funnel, they are then ushered through the dynamic stages of consideration, conversion, loyalty, and advocacy. Do you know about the PESO model? The PESO model stands for Paid media, Earned media, Social media, and Owned media. PR and its sister disciplines of Marketing, i.e. social media, paid media, and owned media, make up what we call the PESO model, When you integrate these four media types, you will create an optimal integrated marketing approach that will yield awareness, generate new lead generations, establish authority and thought leadership. What sets Jmac PR apart? Simply put, we produce the same if not better results than our competitors and at a competitive cost advantage. Our team is comprised of professionals that have worked in the earned, social, paid, and owned media industries, and understands implicitly how the marketing funnel works. We understand the strategies that will produce business-building results and we operate with a refreshing kind of customer service that is sincere, genuine, honest, and real. Whats the story behind Jmac PR? Jmac PR, the PR and Marketing boutique agency focused on startups, was founded by industry veteran John McCartney , who has 20+ years of experience in the New York City and San Francisco agency world, leading traditional PR and social media campaigns for technology, advertising, marketing, media, entertainment, health, financial and cannabis brands. John is a results-driven marketing communications executive with a stellar reputation and work ethic. He is one of the best PR consultants in the industry and someone with whom professionals want to work with. With his energy, creativity and strategic thinking, John has proven himself with his uncanny ability to consistently produce earned media coverage for his clients. His approach ...