Johan Cruyff Institute

It is the academic legacy of Johan Cruyff. Since its founding in 2002, Johan Cruyff Institute has educated athletes, sport managers and other professionals in Sport Management, Sport Marketing, Sponsorship, Football Business and Coaching. Its expansion has been unstoppable, and it currently offers 92 programs, has 12 offices around the world, with a physical presence in Spain, the Netherlands, Peru, Mexico and Sweden, and international agents in 13 different countries. More than 10,000 students have been trained in its classrooms in both on-campus and online programs. In recent years, the institution has signed agreements with key entities in the sports sector and participates in the most important sport management congresses on the international scene. Johan Cruyff Institute is is an advanced signatory of the PRME (Principles for Responsible Education) initiative, supported by the United Nations, for its commitment to the transformation of business and management education through the training of responsible leaders.