Cake

Founded in 2015, based out of Somerville, MA, Cake (joincake.com) is the leading platform for end-of-life planning and navigating mortality, serving millions of people each year. With thousands of articles and innovative planning tools, Cake is a one-stop-shop for all aspects of death and end-of-life including healthcare, funerals, financial and legal concerns, making meaning in your life, and curating your digital legacy. Founded by a Harvard-trained palliative care physician and an MIT engineer, Cake is a venture-backed company that is trusted by a variety of organizations in healthcare, financial services, and insurance.