JoJo Maman Bébé

When JoJo Maman Bébé was launched, the idea was to offer French nautical style children's clothes but to confirm the business plan a low-key market research survey was carried out. Talking to hundreds of pregnant women and new parents across the country established that what the British felt was missing from the baby market was some decent maternity wear. So the first plan to offer Breton style baby clothes suddenly changed to a business offering maternity fashion too. We started off by listening to our customers and we are still listening today. Our aim is to bring you a maternity collection that is on trend with the season's fashion alongside great everyday basics to wear for 9 months and beyond. We want you to feel good about yourself, but remain supremely comfortable at a time when it's really hard to find something to wear. Whether pregnant or not we all want to look good, but you don't necessarily want to spend a huge amount of money on clothes which you will wear to death, then probably never want to see again. JoJo maternity clothes are fashionable and well made, but still affordable. Once your baby arrives you will find we offer all the essential products and children's clothes you will need over the next few years; we're here for you from Pregnancy to Pre-school.