JouéClub

JouéClub has a specific business model: it is a cooperative that brings together independent specialists who are passionate about toys and form a network of 300 local stores. The brand's strength lies in its stores, due to their proximity and quality of services towards their customers. Up until now, customers could use the JouéClub's Drive service to pick up products, ordered online, at stores through an e-commerce platform linked to nearly 220 sites dedicated to the Drive service. The path to purchase was decentralised and web visibility was suboptimal due to duplicate content.