K11 Musea

K11 Group was founded in 2008 by renowned entrepreneur Adrian Cheng. The unique concept brand combines art and commerce in commercial and residential real estate, and a growing portfolio of brands across different sectors in Greater China and around the world. A destination 10 years in the making, K11 MUSEA, K11 Group's most ambitious Cultural-Retail development, opened its doors in August 2019. Reinvigorating Hong Kong's waterfront, Cheng's vision is to make K11 MUSEA the Silicon Valley of Culture that will facilitate a broader discussion on the interconnectedness of creativity, culture and innovation. In addition to its flagship K11 Art Malls, K11 Group also operates K11 ATELIER, a network of office buildings for the next-generation workforce; luxury residences for worldly travelers K11 ARTUS; open education platform K11 KULTURE ACADEMY; consulting and market research institution K11 Future Taskforce; K11 Art Foundation, Hong Kong's not-for-profit to incubate Chinese artists and curators; K11 Craft & Guild Foundation, a foundation that is dedicated to preserving traditional Chinese crafts and bringing them into the future. K11 Group is based in Hong Kong and has operations in Greater China, as well as investments in Europe and the US. Through K11 Group, Cheng's stated aim is to enrich new consumers' daily lives through the power of creativity, culture and innovation. This work will create a new global identity for Chinese millennials as well as cultivate opportunities for communities to thrive, connect, work and shop. In five years, K11 Group will have gained a footprint of 40 projects (GFA 2.8million sq. m.) in 10 cities across Greater China. K11 was honoured by Fast Company as one of the most innovative companies in 2019 for its disruptive retail model.