KAWO Technology

Originaly a side project of The Mailman Group, like many other SaaS companies we built our first product because we needed it. Back in 2013 many western brands were just starting to develop a presence in China and social media was a very cost effective way to begin. Brands were understandably still nervous about a country with a very different language and culture. We thought we could use technology to make social media in China more transparent, simple and affordable. The first version of KAWO pulled in posts from a brand's Facebook and Twitter accounts and made it easy to translate and publish them on Sina Weibo, Renren and Tencent Weibo. Screenshot of an early version of KAWO.