Keen

Keen Decision Systems is an Inc. 5000 software-as-a-service company whose unified marketing measurement and optimization platform helps marketers make dynamic, data-driven decisions that build winning brands. Keen's platform lets marketers model marketing-mix scenarios to achieve a financial goal. Named ClickZ's 2019 Best Predictive Analytics Platform, Keen customers experience a 25 percent uptick in marketing contribution on average in year one. Among the Durham, N.C.-based company's well-known consumer brands are Post, Arm & Hammer, Boll & Branch, and Nathan's Famous, among others. Keen joins the following other local startups as 2020 winners: WalletFi, Adzerk, Sift Media, Servicetrade, Adwerx, First Infinia ML, Validic and ArchiveSocial.