Kontextua

Kontextua is a successful latin american venture founded two years ago by Germán Herebia and Carlos Córdoba. The company has developed an innovative online advertising plaform for the creation and monetization of advertising spaces not previously taken advantage of by in-text and in-image advertising, adding a new source of income to the more than 12k spanish-and portuguese speaking websites affiliated to its network. Kontextua's technology scans the content of the websites recognizing text and images to later show contextual-targeted ads. The advertisers running campaigns in the network pick content categories or keywords related to their products or services, to advertise with contextual segmentation to an audience of more than 60 million people in spanish and portuguese. 'We're happy to join an organization with a clear digital view, and to be the arrow's head for the online advertising business expansion in the region under the RedMas brand' has expressed Germán Herebia.