De Krim Texel

About De Krim Texel - De Krim Texel is a multi-property organization with villa's, apartments, lodges, bungalows, hotel, and campsites. With a portfolio of 13.000 beds, De Krim Texel owns 10 locations across the Texel island in the North of the Netherlands, which makes them the biggest recreation provider of Texel with approximately 30% of the total market share of the island. During 2017, De Krim generated already 77% direct bookings and raised this percentage significantly during last year to 90% direct bookings in 2018. De Krim has been working with Maxxton solutions already for almost 15 years, benefitting from the core property management software and most of Maxxton's extra modules. For the newest Web Manager solution of Maxxton, De Krim also took an important role as developing partner and co-initiator. The whole development has been split up in three phases to create a flexible and all-in-one Content Management System as a integral part of Maxxton's core property management system. For De Krim Texel, their new dynamic website was created after phase 1 and already received the award for 'Best Use of Technology' during the Serviced Apartment Awards 2019. Now, phase 2 with the integration of the whole booking flow is coming to its end and the first steps are taken for kicking off phase 3 (integrating the guest & owner portals with personalization tools). The Web Manager solution is of course available for all Maxxton clients. Teamwork with Maxxton in the Netherlands and India - The team of De Krim Texel is working closely together with the Maxxton team in India. Jolanda Kamphuis (CMO & COO, De Krim Texel) and Alma de Ruiter (Marketing & Communication) visited the office in Pune as well: 'Both teams in the Netherlands and India are passionate, smart, friendly and highly educated. It's always inspiring to have face-to-face sessions in India or in Middelburg. It works so much easier getting to know one another in person. Understanding the cultural differences, even as a client, it always helps; especially when I can explain my vision. Dutch people like directness but Indian people are much more social. Their way of living is completely different than we can imagine in Holland.