LA STAGE Alliance

LA Stage Alliance (LASA), a non-profit organization empowering artists and engaging audiences since 1975, is dedicated to building awareness, appreciation, and support for the performing arts in Greater Los Angeles by strengthening the sector through community building, collaborative marketing, audience and professional development, and advocacy. LASA serves over 500 arts organizations annually including professional, educational, and community-based producing and presenting performing arts organizations in the counties of Los Angeles, Orange, Riverside, San Bernardino, Santa Barbara, and Ventura. Additionally, LASA directly serves over 30,000 diverse local, regional, national, and international performing arts patrons and indirectly serve over 2.25 million unique patron households by conducting research on their arts engagement behavior. Providing access to the performing arts for patrons and access to resources for organizations has been LASA's focus for thirty-five years. Their strength continues to exist in the ability to aggregate information, resources, opportunities, and programming for constituents who always look to LASA for support and services, but in these trying times, rely even more on LASA's leadership for their survival.