L'azurde

Since it was founded in 1980, L'azurde has excelled at the art of jewelry design. Today, it is the largest gold and jewelry designer, manufacturer, and distributor in the MENA region, and the fourth largest gold manufacturer in the world, selling over one million pieces of jewelry per annum. L'azurde has over 2,000 employees and produces more than 4,000 different jewelry models every year in 21-karat and 18-karat gold as well as classic and fashion diamond jewelry. L'azurde's international design team uses the latest CAD/CAM technology to produce the most intricate jewelry designs. The pieces are manufactured at the Company's factories in Saudi Arabia and Egypt, using advanced, high-tech equipment including 3D printing, micro setting, laser cutting, and other modern technologies. The jewelry is distributed to more than 1,800 retailers across the GCC and MENA regions and also exported to more than 28 countries outside the region. L'azurde also has its own network of 21 mono-brand retail shops at top malls in KSA, Egypt and UAE, where it is focused on the sale of diamond and gold jewelry. In line with its strategy to become a 'house of brands', L'azurde finalized in October 2018 the acquisition of the TOUS franchisee in KSA.