LBB

We provide a platform that allows people from all aspects of the advertising industry to share their news, work, and opinion, without begging for column space or paying for advertorial. This inclusive approach has given LBBonline a large, and very loyal global industry following with over 130,000 individuals from over 145 countries, using the site each month to access local and global creative news, explore in-depth editorial features, and search the latest work - all for free. First launched in 2009, Little Black Book has always grown organically, and our model is directly driven by the needs of our clients and users. We listened when our members said they were struggling with getting their PR to reach a global audience, so in 2014 we launched LBB/Lab to help generate content, and fame, for our clients. In 2015, we launched our Influencers channel, highlighting the best thought leadership and opinion from our most influential members, and we forged our global franchise partnerships, the first with Campaign Brief, allowing us to celebrate amazing creative from Australia and New Zealand. Little Black Book is run by professionals from a range of backgrounds in the advertising industry. It was our relationship with global creative directors that led to the creation of LBBonline, and our founder was the creator of BEAM.TV - which went on to be the system that fed Cannes, D&AD, The CLIOs, ANDYs and 25 other major global award shows. We've hired an ex-agency global communications manager to grow The Lab and run our communications, we have a global editor formerly of a leading creative publication, and our staff have experience across post production and production industries. You can find out more about the team here. We LOVE and understand the business of creativity, and are driven by our passion for our industry.