LeadLaunch

In our initial Discovery Process, we'll review your current sales and marketing and how it relates to this new marketing plan. We'll also analyze your 'Ideal Client Profile': Who are they, what are their pain points, and how do you solve them? We also review the importance of segmenting your market and how it correlates with the success of your campaign objectives. It's not good enough to say I sell to tech companies as an example...so do another 10,000 companies. You must segment your marketing to a specific profile. It's best to start with a vertical you're looking to pursue that you already have the social proof wins/case studies with. This will create a higher reply rate as your prospects will feel you understand their needs and you have success in this area. Your LinkedIn Profile is the number one place your prospective client will form an opinion of you as to whether they'll do business with you...or not. It's vital that your profile is properly setup to showcase you're likable, talented, and credible. Your profile is designed to speak to your clients needs...not your accomplishments. We'll help you craft a headline, summary, and complete profile that will move your prospective client to connect, and ultimately, engage with you. LinkedIn is the heart of where we pull your leads to target your ideal client. In this next step, we'll use LinkedIn's advanced search abilities including Boolean and unique group searches to pull targeted and segmented leads. We'll use filters such as geo, industry, company size, title, 2/3rd degree, and group searches. LinkedIn can be extremely fickle and arduous when executing coordinated campaigns. They have limits of how and when you can pull data, hence, an example of why such daily tasks would not be the best use of a sales executives time. Why do we use LinkedIn even though there's issues like these to deal with? There are over 400 million professionals there, this is why. Connecting with your prospective client through LinkedIn Messenger and your emails is at the heart ...