Lila Kagit
Lila Kagit CEO Alp Ögücü, made the following statement regarding this alliance: "Just like Lila Kagit, Sapro is a company founded with 100% Turkish capital. We are glad to have allied as two companies running production in world standards. Hops wet wipes is Sapro's first trademark to have been produced in Sapro's cutting-edge high technology production plant. Within toilet paper and paper towel markets, as Lila Kagit, our sales and distribution teams have the highest numeric distribution in Turkey. Thus, as Lila Kagit and Sapro, we aim for the sky with this alliance. We will start by increasing the numeric distribution of Hops brand so that it reaches a larger group of consumers. In accordance with this, we aim to increase market share one and a half as much until the end of the year. Chairman of Sapro, the biggest wet wipe producer who continuously produces the leading world brands Europe and Turkey in particular, Ceyhun Zincirkiran mentions "In order to bring our brand Hops to the leading brand in Turkish market, we are glad to ally with Lila Kagit, whose distribution network and team are undeniably strong. Hops wet wipes, which are produced in world standards and with the highest technology under Sapro assurance, now will meet the consumers through Lila Kagit' s large sales and marketing network. While the export products have the largest share in wet wipes market, Sapro operates as the biggest domestic producer of wet wipes under Hops brand in the market. Being the market leader in Turkey for long years, Sapro is highly developed not only in production, but also in the field of technology and innovation. Sapro, exporting 75% of its production, exports to 45 countries 50 million U.S. dollars annually.