Live Love Sup

With a desire to unite the global SUP community and together make a difference, we knew we could do more than just a blog! Establishing Live Love SUP as a brand with a charitable focus and a vision to make a difference is something that we have made a reality since 2012. With the encouragement from friends, family and members of the SUP community we are super stoked how Live Love SUP has grown across the globe and the future is bright! We are proud to have had so much support across the SUP world in our community giving projects with charity:water, fundraising efforts, local SUP events to spread paddling and of course wearing our Stand Up Paddle branded apparel and goods globally. Thousands of paddlers have proudly worn their Live Love SUP wristbands and could not have been more thankful for the huge support for the wristband project for charity: water. Numerous fundraisers and events later, Live Love SUP has been able to contribute just $14,000 to 10 clean water projects from Mali, Malawi to Kenya and Peru. This has helped provide clean drinking water to over 500 individuals that have changed their lives and the lives of their families for generations to come. This has all been possible through the support of the amazing stand up paddle community. Live Love SUP expanded into apparel along the way selling t-shirts, sweatshirts, hats and other branded goodies as paddlers around the world, from 34 countries jumped on board to share the stoke of this great sport. After paddling in 25 countries and meeting endless SUP clubs and paddlers from around the world, Live Love SUP has created a global reach, which has felt more like finding a close knit family. New friends in each destination have built relationships that will continue to last a lifetime. That is the magic of SUP and something that we are so incredibly grateful and fortunate to continue to experience. Now...