Livemercial

About Livemercial - Livemercial is a pioneer in online direct response marketing, or "infomercials. Using its advanced online technology Livemercial has generated over a billion dollars in online sales by making it easier to put products in people's hands with its simple intuitive ordering process. In addition to its advanced ordering technologies, Livemercial has developed an extensive internal media technology that matches products and services to potential buyers. Livemercial sold more than $44 million worth of products online in 2001, the first year Livemercial was incorporated. Since then, Livemercial has marketed more than 3,000 brands, and delivered more than $1 billion in online sales by the end of 2008. In 2007 Livemercial created a separate division to solely focus on lead generation and helping the live seminar industry fill rooms with potential customers. In 2009 Livemercial was an Inc 5000 company, with offices throughout the United States and Europe. About Johnny Mathis - As with many entrepreneurs' stories, Johnny Mathis, Jr. reached bottom just before he found success. With the last $150 he had to his name, Mathis started Livemercial with an idea to solve an everyday problem. Mathis saw that marketing companies lacked a convenient way to extend their television advertising to online video. Before widespread broadband access, only a fraction of online shoppers were willing to commit the time needed to download a video advertisement over a dial-up connection. To solve that issue, Mathis taught himself the computer programming skills needed to create a precursor to instant-on streaming video. To convince clients to try an unproven concept with an unproven company, Mathis offered a no-risk, arrangement where clients would pay nothing up front in exchange for paying a commission on each online sale Mathis delivered. The video player was an instant success at increasing video views from less than 10 percent to almost 100 percent. But, Livemercial's pay-for-performance arrangement focused on sales, not video views. To convert more traffic into sales, Mathis quickly shifted his business from a technology provider to a marketing company that used in technology to drive sales. Mathis has won many accolades, including Northwest Indiana's 20 under 40, NWIGQ Entrepreneurial Excellence award, and many others. Mathis is also an accomplished violinist and composer, as well as a certified commercial pilot. Mathis lives in LaCrosse with his daughters Tori and Gweneth, and sons Cody and Jackson.