London Tradition

London Tradition is a global luxury clothing brand steeped in its unique British heritage, quality and hand finished craftsmanship. In London Tradition, the discerning heritage connoisseur and fashion enthusiast alike can discover an easy yet refined luxury for a modern lifestyle influenced by London Tradition's design and attention to detail. Founded in 2001, in London, England, by Mamun Chowdhury and Rob Huson, who between them had over 50 years of experience of British heritage clothing manufacturing and retail. Whilst also specialising in pea coats, quilts and raincoats the Company's innovation soon led to the development of one of their signature garments - the Heritage Duffle Coat. The historical roots of this garment can found in the British Royal Navy and being worn by Field Marshall Montgomery. London Tradition has developed the humble Duffle coat into an iconic and sought after global brand for people of all ages. Recently having been awarded the Queens Award for International Trade, the highest business accolade for business in Britain, London Tradition enters a new phase in its long history. London Tradition is now positioned to grow significantly as a British heritage brand focused around an identity of luxury clothing with growing product categories including women's, men's and children's ready to wear. For town and country, London Tradition is a distinct and unique lifestyle brand.