Longbeach Holdings

Longbeach was established in Christchurch in the early 1980's as an apparel manufacturing company by Graham Harris & Bernard Marlow. The personality & expertise of the founders forms a large part of the corporate character today: pragmatic, precise & savvy. Government trade and tariff policies led Longbeach into changes whereby Longbeach now sources & produces product on a truly global platform. The success of Longbeach continues to be driven by a sharp focus on customer needs & providing apparel solutions that are compelling & commercially relevant to a wide range of customers. The business is very much a quick response operation, developing & wholesaling well-designed product to a wide range of customers in both domestic and international markets. Longbeach meets customer needs & demands with finely tuned, highly efficient operations in Australia, New Zealand & China. Ongoing reviews means that Longbeach has the resources & strategies to cope with the constantly changing market place. The four key elements of our business planning are: Capital resource Skilled, trained personnel Comprehensive supply strategy Competent & stable manufacturing units