Mamee

Mamee-Double Decker (M) Bhd said it has successfully implemented a RM1.7mil financial, sales and distribution, inventory and materials management system based on the mySAP.com e-business platform. The system has been deployed at the corporate office of the local food manufacturing and consumer goods producer here, SAP Malaysia said in a statement. SAP Malaysia is a wholly owned subsidiary of SAP AG, the German e-business solutions provider. The implementation was jointly managed by SAP Malaysia, Mesiniaga Bhd and ISS Consulting Sdn Bhd, and represents the first phase of Mamee-Double Decker's on-going enhancement and computerisation exercise. SAP Malaysia claimed that the implementation, completed a month ago, is already showing signs of a strong return on investment (ROI), but the company did not provide any hard data. Mamee-Double Decker is using mySAP.com to streamline business processes and work more efficiently with both customers and suppliers, SAP Malaysia said. In particular, the solution is helping Mamee-Double Decker achieve an improved understanding of its costs and gains, enhanced customer service, greater transparency for reporting on sales, better responsiveness to unexpected demands, higher product margins and a better grasp of which lines of business are more profitable in the long run. "We can, for example, better understand which of our sales channels are bringing about the best ROI or which retail option - be it hypermarkets, supermarkets or otherwise - offers us the best value and time to market," said Mamee-Double Decker managing director Pang Tee Chew. Mamee-Double Decker also said it is currently studying the implementation and is working on plans for its next phase of solutions, which would likely include plans to deploy mySAP Mobile Solutions to allow more of its sales employees to make full use of the wide range of information within the organisation. "We believe that delivering timely, relevant, and trustworthy information from wherever it originates into a decision maker's hands is the key way for technology to add value to our business. "By delivering that information through one easy-to-use source, without the need for wholesale replacement of all of our systems, even more value can be added," said Pang. Public-listed Mamee-Double Decker is the company behind a host of household names, like Mamee Instant Noodles, Double Decker and Smax cracker snacks, Mister Potato Chips, Cheers beverage, Nicolet Swiss Herb Candy and Nutrigen Cultured Milk and Yogurt, and others.