Mammal

But whatever we make - and whatever you call it - we make sure it's effective, by making sure it's persuasive. How? We apply proven advertising principles - from strategy right through to final production - to the full range of today's (sometimes even tomorrow's) media. We call it See | Search | Sell - a three-phase comms planning approach that turns people into customers. It's no mere publishing or broadcast model, but a complete persuasion model. Delivering persuasive content, in any medium. Persuasive, because if it's not persuading then it's not really working. And content, because whether a piece goes online, on TV, social, radio - even the back of a toilet door - well, it's all content. We built our model by abolishing the creative department. In fact, we abolished all departments. And we replaced them with a nimble, hybrid team - of creators, strategists and in-house production - that works collaboratively and flexibly to deliver on time, and on budget. Mammal really is the evolution of marketing communication: fast, friendly and furry. Adrian Leppard