The Marketing Advantage

The Marketing Advantage®, Inc. was founded in 1985 by Dr. John Keon. Working exclusively in the Healthcare Industry, it is comprised of a team of marketing professionals and computer experts with the purpose of providing superior solutions through the integration of Marketing Science Modeling with Sales and Marketing Knowledge. The company specializes in Pharma Incentive Compensation, Sales Analysis, Forecasting and Consulting -- powered by cutting edge Computer Knowledge, extensive systems and data analysis. President and CEO, Dr. Keon received a joint Ph.D. in Marketing and Operations Research from the Wharton School, University of Pennsylvania. Before founding The Marketing Advantage®, he was a professor of marketing at the Stern School of Business, New York University. Who we are might best be answered by our Mission Statement: To provide our clients with winning solutions obtained through understanding, knowledge, synergy, integrity, advanced marketing science methods, and superior technology.